Travel Puzzles - Influencer Brief - English

✈️ What Are Travel Puzzles? 🧩

Travel Puzzles is a new brand of high-quality portable puzzles, designed to accompany you everywhere: on trains, planes, in hotels, or during a coffee break.

Each package contains:

  • 1 puzzle with 88 pieces
  • 1 poster guide featuring the complete image
  • 1 cotton pouch to carry it with you
  • 1 bookmark gift, symbolizing an offline moment

💡 The Concept

Travel Puzzles is much more than a puzzle:
It’s an invitation to slow down, disconnect from screens, and reconnect with yourself, even if only for a few minutes.

Designed for those who:

  • travel frequently
  • appreciate thoughtful details
  • look for original gift ideas
  • seek moments of mental wellness away from the digital world

🎨 Brand Mood

Keywords:

  • Mindfulness
  • Slow living
  • Creativity
  • Attention to detail
  • Tactile experience
  • Time for oneself or with loved ones

Visual tones:

  • Bright but relaxing
  • Chic portability
  • Inspired by travel, reading, and small personal routines
  • Cozy atmospheres from cafés, trains, and boutique hotels

Target audience:
Conscious travelers, creatives, business travelers, coffee lovers, people attentive to their mental well-being.

📌 Content Guidelines

YES to:

  • Videos showing the puzzle in use, in real moments of relaxation
  • Relaxing settings: travel, coffee table, terrace, café, train
  • Sharing the effect of “unplugging” and enjoying a slow moment
  • Showing the product details as a carefully crafted object and “always to take with you”

NO to:

  • Content focused on unboxing
  • Showing the shipping packaging (shipping boxes or external packaging)

✨ Suggested Hashtags

Must Have:

  • #TravelPuzzles
  • #PuzzleAnytimeAnywhere

Optional (1 or 2 recommended):

  • #MindfulMoments
  • #DigitalDetox
  • #TravelEssentials
  • #SlowLiving
  • #ScreenFreeMoment
  • #TravelReady

📲 Social & Useful Info

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